Privacy Notice

1. HOW WE USE AND SHARE INFORMATION

Sedna uses the information that we collect to operate our website, offers customers a variety of water filtration products and accessories. We also use information you provide to us to respond to your communications, and may add your address to an email distribution list used to announce new products, to update the status of other products. or otherwise contact you for marketing purposes.

Sedna shares information with third-party service providers, such as credit card processors, auditors, attorneys, consultants, live help/chat providers, and contractors, to support the Sedna website and business operations. Sedna may also disclose the information as required or appropriate to protect its website, business operations, or legal rights or in connection with a sale or merger involving its assets or businesses. Sedna contractually requires that purchasers or licensees of personal information use the information only for its intended purposes and destroy or return the information when it is no longer needed or after the governing agreement expires.

From time to time, Sedna compiles online and offline transaction and registration information for internal analyses, such as market research, quality assurance, customer experience, and operational benchmarking initiatives. When necessary or appropriate, we may disclose information in response to a court order, subpoena, law enforcement proceeding, regulatory inquiry, or when otherwise legally required.

2. To the extent required by law, Sedna will, upon your request, allow you to opt out of Sedna’s information-sharing practices. NO SENSITIVE OR PERSONALLY IDENTIFIABLE INFORMATION

Sedna does not attempt to collect sensitive or personally identifiable information associated with individuals, such as their Social Security Numbers or dates of birth. If you believe you have transmitted such information to Sedna, you may contact Sedna via the methods in the “YOUR CHOICES AND PREFERENCES” section below to request that such information is deleted.

3. DATA RETENTION

We will retain your information for as long as needed to serve the purposes identified in Section 1 of this policy, entitled “INFORMATION WE COLLECT”, or as long as necessary to operate our business, comply with legal obligations, resolve disputes, or enforce agreements. If you wish to cancel your account or request that we no longer use your information, please utilize the options available online or described above in Section 6, entitled “YOUR CHOICES AND PREFERENCES”.

4. DATA SECURITY

We consider protecting the security of your consumer information to be very important. Sedna maintains commercially reasonable security measures to protect business and personal information against unauthorized access and disclosure and that are consistent with our business operations and generally accepted industry standards. These measures include the implementation of technical, physical, and administrative security safeguards.

We cannot ensure or warrant the security of any information you transmit to us, and you agree that you provide this information and engage in such transmissions at your own risk. Once we receive information from you, we will endeavor to maintain its security on our systems. We do this in the following ways:

• By establishing policies and procedures for securely managing information;
• By limiting employee access to sensitive information;
• Through protecting against unauthorized access to customer data by using data encryption, authentication, and virus detection technology, as required;
• By utilizing service providers that comply with relevant data privacy legal and regulatory requirements;
• And continually assessing our data privacy, information management, and data security practices.

Further, our website has security measures in place to help protect against the loss, misuse, and alteration of data under our control. When you enter sensitive information such as a credit card number on our registration or order forms, that information is encrypted using cryptographic protocols. When our website is accessed using most modern web browsers, this technology protects information using both server authentication and data encryption to help ensure that data is safe, secure, and available only to you. We also implement an advanced security method based on dynamic data and encoded session identifications and host the website in a secure server environment that uses a firewall and other advanced technology to prevent interference or access from outside intruders. Finally, for accounts, we provide unique usernames and passwords that must be entered each time a customer logs on. These safeguards help to prevent unauthorized access, to maintain data accuracy, and to ensure the appropriate use of data.

No method of transmission over the internet or method of electronic storage is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your personal information, we do not guarantee absolute security. We are not responsible for the unauthorized acts of others. We assume no liability for any disclosure of information due to errors in transmission, unauthorized third-party access (such as through hacking) or other acts of third parties, or acts or omissions beyond our reasonable control.